Search engine advertising gets a new lease of life - Search engine advertisement gets redefined with Yahoo and Microsoft PDF Print E-mail
Thursday, 08 July 2010 15:16
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Search engine advertising gets a new lease of life
Search engine advertisement gets redefined with Yahoo and Microsoft
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Google has been in the forefront on innovation especially in search engine algorithm and allied domains. Now it seems that other players in the foray are trying their hands on innovative solutions with regard to search engine advertising. All these path breaking new offerings which are either recently launched or in the process of getting implemented have one thing in common: They intend to provide higher value for money spend on online advertisements.

Yahoo adopts more-than-key-words approach: Behavioral targeting

The latest thing happening in Yahoo circles is its functional preparedness to shoot marketing or promotional emails to the users based on their surfing behavior on the its site. In essence, it is an approach that transcends beyond key phrase methodology, and purports to target the right user, at the right time, with right kind of solution. It is a distinct shift from its demographics based key word driven approach to analyze the behavior of users on its site for products and services. Simply put, sending an email to a customer who has been found clicking on auto ads in a timely manner can make a world of difference in ad effectiveness. Privacy concerns can crop up and it might have to fight out its way ahead for the right use of information. But it is likely that this advertising option will hit the markets and its success saga will soon be emulated

Microsoft to set an example in online classified ads

Quite on the lines of Google Base, a venture of Google into online classified ads, Microsoft is testing its online classified ads service to enter into this lucrative field. Fremont, as the name goes, supposedly to be offered with its other services, is set to redefine online classified service.

This innovative online classified service has been made convenient in combination with Microsoft’s Instant Messaging. Let’s say, suppose if any person happens to be interested in selling off his or her car, he or she can put an alarm so that the IM may intimate the same person if some another person wishes to purchase a car. Similarly, an individual who is interested in buying a particular thing can be informed if some one else has to sell the same stuff via IM platform. Microsoft is planning to make it more practical so that sale or purchase of stuff can conveniently take place. This is why Fremont has been featured with geography-based searching. This will facilitate the sale or purchase of stuff in the local geography, or the local environs like the same office, university, or social networks. More importantly, local searches can be made anywhere across the globe to give more value and more meaning to online classified ads.

Lesson: Use your advertising budget judiciously

Innovation and out of the box thinking in using your ad budget can bring more bangs for the bucks spend on online advertisements. And probably this is the way to incorporate more effectiveness in your web advertising campaign.


About Author
Deepak Sharma is a design thinker, creative director, writer and brand strategist at BlueApple Technologies. He is process-oriented and passionate about structured communication, creative concepts, captivating design solutions, and user experience in a broad sense.

Last Updated ( Tuesday, 20 January 2015 11:39 )

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