Let’s design web site for the palm devices PDF Print E-mail
Thursday, 08 July 2010 15:23

Making your web site accessible on palm-sized devices spells an advantage

Small is beautiful. So are plenty of palm devices on the marketplace.

Palm devices like PDAs, palmtops, or mobile computing devices are but a new trend gaining momentum, though slowly. Not only business executives, tech guys, but many from diverse folds have just declared them trendier when it comes to embrace the mini offerings of breakthroughs of computing technologies. This trend can help you to make your business exposed to an entirely new medium: the users of palm devices.

Making your web site accessible on this new medium could well be a unique strategy to build your brand. It needs a good deal of efforts to make your web site adaptive to this medium but doing so has its pretty nice rewards nonetheless. The rewards await you in terms of reaching out to additional audience in the very device of their comforts and styling and hence making them perceive your company different from the lot. Brand is built around the perception of consumers. This move on your part can reinforce your company as an elite brand, and if things go as intended, the rewards are anybody’s guess.

Being creative to tap your target audience is invariably the manifestation of a strong brand building exercise.

Let’s first understand the intricacies of this medium and the challenges to be overcome before you are truly at advantageous position to build brand and the business as well.

Big challenges of making things small

Palm devices are run on some special attributes and technical features. Let have a look at them in order to get an understanding of the imperatives of the medium.

  • Web content viewed on such devices are subject to mini liquid-crystal display on a particular browser of its kind.
  • This kind of browser understands a below standard subset of HTML.
  • Data, in this case, has to be downloaded generally by means of cradle attached to a PC with Internet connections. To add to the problem is the fact that it takes breathtaking time to download big files and small ones do not have the useful information.
  • In case of wireless data connections, it is the speed issue which takes the toll.
  • There are only a few pixels at your disposal to supplement your design with.
  • The limitations in using HTML are another thing to worry about. All this coupled with unique sort of hardware and software combinations – which keep on changing as a mark of technological development – make the matter worse.
  • The most significant barrier is to place large chunk of content on mini display space which do not support many functionalities of typical web sites.

Let’s get down to overcome the challenges

The first and foremost thing to keep into consideration is the fact that you are trying to make your web content downloadable to palm devices. Since palm device are dominantly restraint by paucity of space, so you need to chunk your downloadable content. This chunking of content is a step to ensure that content that matters the most to you gets a good place in a systematic manner on the device.

But how to go in a systematic manner? Here it is.

  • Content on the palm screen cannot be much. Therefore, the distribution of significant content is of vital importance. This is simply to avoid torturing the audience with unnecessary details.
  • Organize the content into headlines, abstracts or short descriptions which can take the users to complete story if they desire to do so. It is also helpful to index the crucial content and give categorical references.
  • Develop an easy navigation plan keeping in mind the mini computing environment. Like for example, it could be three-pronged: first layer about headlines or captions, second layer about abstracts or indicative descriptions, and third layer featuring detailed but chunked content that covers the essence.
  • Selectivity and specifity of content to be presented to the new medium is decisive because you cannot technologically support generalized content on this device in user friendly manner.
  • Failing to do so can result in bothersome load time, wasting device resources and irritating the users. Make sure to remove outbound links as they may exist on your normal version of the web site.

Conclusions

Mantra to be followed religiously in this pursuit is:

Cut the clutter, simplify the content, shorten the pages, and go for simple images.

Last Updated ( Friday, 26 November 2010 09:50 )
 

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